In talking with job seekers, I often ask if they are actively using social networking sites, notably LinkedIn, as part of their approach to landing a new job.   I get a yes answer only about half the time.  I strongly encourage these folks to build their profile on LinkedIn, start making connections, and seek [...]

Read More...

I’m not a social media newbie, but it took me a while to start using Twitter.  My hesitation was associated with the cost-benefit analysis I was doing in my head.  The cost being time spent “tweeting” and the benefit being a big question mark.  After months of analysis with no clear answer, I decided to [...]

Read More...