This is the continuation of my blog post from Monday, May 11, 2009.  Go to the end of this post to find the link to purchase the book The Heart of Marketing.  If you purchase today, you’ll receive thousands of dollars worth of Bonus Gifts.  Now, for the rest of the interview with authors Judith Sherven and Jim Sniechowski.

Q: So what’s the common criticism you receive for the stand you’ve taken?  Because you’re really calling us to rethink what happens in the buying and selling relationships that go on in our lives every day.

A: People haven’t liked our use of the term “soft sell.” They hear the word “soft” as meaning weak. But we don’t mean weak at all. Quite the opposite. Soft sell is much stronger than hard sell of creating long term profits.

Q: I was impressed by the section you wrote about truly loving your customers. It’s not the least bit sappy or off the charts. It really makes sense that customer relationships should be treated with a great deal more care and value. So pin it down for us – what is it you are calling love when dealing with customers?

A: We are all interconnected on this planet – in this universe, actually. We co-create our lives together. That means we need each other. When you’re aware of that need then, if you’re a seller, your buyer is your partner in every sale (and vice versa).

Q: We’ve covered a lot of territory here. So before we run out of time, what else would you like to say?  And, why should people read your book?

A: If you are a care-giver, a service provider, what we call a life transformation artist, our book is the only book written to identify, match, and support your marketing needs. As one of our endorsers wrote, “Read it and you will be impressed. Put it into action and you will be transformed.”

The Heart of Marketing is a great resource for anyone looking for solid marketing strategies and tactics with a Soft Sell, heart-based approach to create real profit and long-term customer relationships. Order your own copy of The Heart of Marketing before midnight tonight (May 14, 2009) and receive over $8,400 in bonus gifts from experts around the globe, including David Riklan, Christine Kloser, Gregg Braden, and Hay House.  Go to http://www.theheartofmarketing.com.