A few weeks ago I had a customer service experience that blew me away.  As a result, I am now a raving fan of GoDaddy.

Several of my web domain names are registered at GoDaddy, but I’m only using two of them currently.  A couple of years ago, I had asked GoDaddy to notify me if a certain domain name became available.   In the meantime, I had decided that I no longer wanted that domain name.  So, when I got an email from GoDaddy saying that my credit card had been charged for renewal of the notification service, I made a mental note to call GoDaddy and ask that the service be discontinued.  Before the mental note got to my To Do List, I received a phone call from GoDaddy.  The guy who called me said that he noticed the charge and suspected that I really didn’t want or need it anymore.  He then asked me if I would like the service to be canceled and receive a refund.  Wow!  Of course, I said ‘yes’ and commented that I had never received proactive customer service before.

How could you be more proactive in serving your customers?